The Mouse House: Michael Eisner: Good Executive? (Maybe?)
theme song by Buddy Baker, Richard and Robert Sherman and owned by Walt Disney Records
This is going to be one of my most opinionated and controversial articles I think I’ve ever written. In the interest of full disclosure, the information presented will be my own impressions of events and basic research from viewing “Waking Sleeping Beauty” and reading the Mouse Tales books by David Koenig. I have not read the more in depth books specifically about Michael Eisner, such as his autobiography and the book “Disney War”, which chronicles the business feud between Eisner and Roy E. Disney in the mid 2000s. As much as I would like to have read these books I have been putting this article off for months and I need to finish it or it will never get done. Also these books are both extremes of bias. The bias in Eisner’s autobiography is very obvious and “Disney War” while incredibly well researched and documented is presented with a major anti Eisner slant. This article is hopefully a more balanced view of Eisner as opposed to bogging down his reign in all of the legitimately awful business decisions he made (direct to video sequels anybody?).